Email Marketing Ideas for Bringing More Subscribers to Storefront Lenders
Email marketing makes a valuable tool for storefront lenders for two reasons:
It helps them build a strong relationship with former and current customers
- It helps them find new prospects
Email marketing has so many benefits. First, it is cost-effective. It’s one of the most inexpensive online marketing strategies. Second, it is a tested approach to increasing website traffic, which leads to more conversions. Third, it helps businesses create targeted offers.
How can storefront lenders maximize email marketing and get more subscribers?
Use an email marketing tool
Ad-tech platforms make it easy and convenient for businesses to get started with email marketing. While this strategy is highly cost-effective, setting it up can be time-consuming and difficult. Automated platforms allow storefront lenders to create professional newsletters, promotional emails, and other email marketing content with ease and confidence.
Figure out how people are navigating your website
Your website speaks so much about your marketing efforts. Checking out a traffic report through an ad-tech platform or other channels like Google Analytics lets you understand where your traffic comes from and what percentage of your traffic each source represents.
Optimize your landing pages
Landing pages are crucial to getting more conversions. But they have to be optimized to ensure successful conversions. Landing pages need to be aligned in terms of the design and content with the referral source. So for example, if a social media link promises a loan interest calculator, the landing page should have such a tool.
Create a compelling offer
Subscribers need to be excited and highly interested to subscribe to a mailing list. One of the most critical steps in email marketing is creating an appealing offer. Most people have seen their email accounts flooded with spam and that is why fewer people sign up for email subscriptions. Storefront lenders should aim to provide valuable content and interesting offers that are beautifully presented to get more subscribers.
Expand your social reach
You can get a lot of potential customers from social media channels. Send out emails inviting your contacts to connect with you on social media so you would have other means to connect with them in case they change their email addresses.
Personalize your emails
Storefront lenders need to focus on value and consistency, not volume. Customer experience is central to getting more conversions. Customize your message so it will make your customers feel that it is made just for them.
